Introducing Google Ad Manager

As part of our continuing commitment to provide publishers of all sizes with tools to improve revenue opportunities and productivity, we're excited to announce Google Ad Manager.

If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.

Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We're excited to add DART for Publishers to our suite of products,and we're committed to the continued development and enhancement of DoubleClick's offerings.

To learn more or apply for Google Ad Manager beta, visit our website.

Posted by Anuj Srivastava - AdSense Product Marketing

Payment holds, held up

We've heard from a few of you that even though you've already reached $10 in earnings, you're not seeing the prompt to remove payment holds on your account. So we turned to our payments specialist Dan Marcus:

"Every day, our system runs a check to determine which accounts have reached $10 for the first time within the last 24 hours. Since there are a large number of accounts around the world that exceed the $10 threshold each day, our system sometimes doesn't immediately pick up all qualifying accounts. These accounts should be identified after 48 hours, but in rare cases, it can take a bit longer."

If it's been more than a week since you reached $10 and you still don't see a prompt on your Payment History page to select a form of payment, enter your tax information, or view the date your PIN was sent, let us know and we can investigate further. For more information about removing the holds on your account, feel free to visit our Help Center.

Posted by Arlene Lee - AdSense Publisher Support

Google closes DoubleClick acquisition

You may have seen today's announcement that Google has completed its acquisition of DoubleClick.

The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick's and Google's strength in inventory management, ad serving, and optimization.

If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you'll receive the same support you're used to. For more information, please read our press release.

Posted by Kim Malone -- Director Online Sales & Operations, AdSense

Diagnosing and treating revenue fluctuations (Part II)

Welcome back to the second part of our series designed to help you
better understand revenue fluctuations. If you're just joining us now,
or if you'd just like to brush up on those reporting terms before we
dive in again, feel free to visit our previous post from earlier in
the week.

Choose the right treatment

You're finished investigating the cause of the revenue fluctuations,
and it's time to take action. Find the symptom you identified below
for suggested treatments.

Page impression changes

* Check for AdSense technical issues or public service ads (PSAs). If
ads aren't being served on your site, we aren't registering page
impressions.

* Don't miss out on search traffic. Use Webmaster Tools to make sure
that Google is properly crawling and indexing your site.

* Consider the promotions you have running for your site. Did an ad
campaign end, causing a drop in traffic? Has a popular site linked to
you, causing a spike in page impressions?

CTR changes

* A drop in CTR can be caused by a user interface (UI) that's not
optimized or by poor targeting. Readers won't click on ads they don't
see or find irrelevant. To improve the relevance of your ads, you
might want to try section targeting.

* Check for crawl problems. If our system can't crawl your page, we
can't serve relevant ads.

* If you've implemented or changed your ad server, check that there
are no new targeting problems.

* Have you changed the look and feel of your site? Follow our
optimization best practices whenever launching a site redesign. An
easy way to start is to match the ad colors to the design of your site
and choose a top performing unit such as the 300x250 medium rectangle.

* If your CTR has been in a slow decline, your readers may be
experiencing ad blindness. Try testing new ad formats, placements, or
colors.

CPC changes

* CPCs are determined by advertiser bids and are not directly under
publisher control. Most large CPC changes are seasonal. For example,
certain ad verticals attract more spending during the holiday or back-
to-school seasons.

* CPCs can also fluctuate as advertisers begin and end their
advertising campaigns.

* You can always improve your CPCs by choosing ad formats that support
all ad types: text, image, video, flash, and gadget ads. More
competition means higher advertiser bids.

Placement targeting revenue changes

* If overall targeted revenue is changing, determine what your average
placement-targeted revenue has been for the past few months. Your goal
is to determine if the changes in your recent earnings are part of a
trend or a short-term earnings fluctuation.

* Publishers can experience spikes in placement-targeted revenue when
advertisers run limited-time campaigns. For example, an advertiser may
run a large placement-targeted campaign only during the opening week
of a summer blockbuster movie.

* If you want to increase placement targeting over the long term, set
up ad placements. This will make it easier for advertisers to find and
target your site.

Finally, two more things...

Where are the changes happening?

Many AdSense publishers run multiple websites or have site sections
that perform very differently. For example, the article section of a
cell phone review site may have a higher eCPM than the forums.
Whenever you notice revenue changes at the account level, always
determine which of your sites or sections is causing the change. You
can set up URL and custom channels to track all the important parts of
your account separately. Knowing exactly what is changing and where
will allow you to make the smartest decisions about what to do.

Taking seasonal fluctuation into account

Take a broader view and look for historical fluctuations in the
metrics described above. Over the same time period last month or last
year, you may find similar volatility in your eCPM, revenue, or page
impressions. For example, you can compare the Mother's Day performance
of a flowers and gifts site for 2006 and 2007. Is your current account
performance consistent with the previous time range? If so, the
revenue change you're investigating might reflect a recurring pattern.

I hope this series will help you get the most out of AdSense, and the
next time your revenue changes, I hope it's for the positive.

Posted by Christian Ashlock - AdSense Optimization Team
Friday, March 07, 2008 at 9:08:00 AM

Diagnosing and Treating Revenue Fluctuations (Part I)

You love your website and you want it to thrive. You create content, manage your community, and keep an eye on your AdSense performance. If AdSense revenue is down, you're understandably concerned. If AdSense revenue is up, you're happy, but you want to know why. Revenue fluctuations are obvious enough when they occur, but the root cause isn't equally clear. It can be challenging for both new and experienced publishers alike to analyze their AdSense data and respond effectively to changes.

The goal of this post, and our follow-up later this week, is to help you understand the AdSense revenue model so you can diagnose and treat revenue fluctuations like an experienced MD.

Study up

The first step is knowing how the figures reported in your account (such as eCPM, CTR, and page impressions) interact to describe your total revenue. Think of each number as a variable in the revenue formula for your site. At the highest level, you can calculate revenue by multiplying your page impressions by the effective cost-per-thousand impressions (eCPM) and dividing by 1000.

Revenue = Page Impressions * eCPM / 1000

eCPM = Revenue / Page Impressions * 1000

The eCPM metric provides an estimate of how much revenue you can expect to earn for every 1000 page impressions. For example, if you serve 10,000 page impressions and earn $40, your eCPM is $4. If page impressions increase to 30,000, you can predict that you'll earn $120 given the $4 eCPM.

Most AdSense ads pay on a cost-per-click (CPC) basis, so eCPM is really a measure of your average ad performance. Breaking eCPM into the click-through-rate (CTR) and the average cost that advertisers pay per click (CPC) gives you a more accurate measure of performance.

Revenue = Page Impressions * CTR * average CPC

Once you know your average CTR and your average CPC, you can predict how much revenue you'll earn for a given amount of page views. You can also analyze your revenue by looking at placement-targeted ads versus contextually-targeted ads.

Total Revenue = Revenue (contextual) + Revenue (placement-targeted)

While contextually targeted ads always pay per click, advertisers can pay for placement-targeted ads by impression (CPM) or by click (CPC). To account for both of these bid types, you should look at the average eCPM for placement-targeted ads. More simply, you can just add placement-targeted revenue to your contextually targeted revenue.

Revenue = (Page Impressions (contextual) * CTR * average CPC) + (Page Impressions (placement-targeted) * eCPM (placement targeted) / 1000)

Revenue = (Page Impressions (contextual) * CTR * average CPC ) + Revenue (placement-targeted)

Even though we're looking at contextual and placement-targeted revenue separately, don't forget that these two types of ads compete against each other in the auction. We'll always show the best performing ad, regardless of targeting type, so more competition creates higher winning bids.

Identify the symptoms

Now you're ready to diagnose any revenue fluctuation. Just like the revenue formulas above, let's start simple and gradually get more complex.

The first question to ask is: Did either your page impressions or your eCPM change? You can compare trends in both page impressions and eCPM using the Advanced Reports in your account.



If your AdSense page impressions have declined, you should determine if traffic to your entire site is declining as well. A web analytics tool such as Google Analytics can provide you with this information. In addition, you should check your pages for unpaid public service ads (PSAs).

If your eCPM is down, you'll need to dig one level deeper and find out if your contextual or placement targeted ad performance has dropped. You can also find this data in the Advanced Reports tab using the options shown below.



Let's consider your contextual ads first. The two key metrics to investigate are CTR and average CPC. CTR is given in your reports, but you'll need to calculate your average CPC using your favorite spreadsheet. (My favorite goes without saying). Please keep in mind that this is still an average CPC for your account and doesn't necessarily correspond with the price paid by any specific advertiser. Once you've narrowed the change to CTR or average CPC you're ready to start treatment.

For placement-targeted ads, you should analyze how much total placement-targeted revenue you are receiving and the average eCPM. Changes in either of these metrics usually indicate that advertisers are beginning or ending campaigns targeted to your site. Again, placement-targeted campaigns are more likely to be short-term than contextual campaigns.

That's all we have time for today -- now that you have a better understanding of what factors can affect revenue, don't forget to check back later this week for the second part of this series. We'll be treating ways to treat revenue fluctuations based on the symptoms you've discovered.

Posted by Christian Ashlock - AdSense Optimization Team

Building with AdSense

http://www.youtube.com/watch?v=eoZ9eFuIMzQ

When Les Kenny and his family launched their do-it-yourself (D.I.Y.)
website www.buildeazy.com in 2001 solely as a hobby site, they had no
idea of the impact Google AdSense would have on their lives.

Les had spent most of his life building in both Sydney and Auckland,
but his hobby was designing projects and writing about them. This
inevitably led to the Buildeazy website, where he posts D.I.Y.
woodworking and building projects. He caters to a universal audience
by using general terminology and incorporating both metric (mm) and
imperial (ft and inch) measurements into all his projects. Les and
daughter Roseanne also wrote two successful kids D.I.Y. books
published in Australasia. They had intended to write more books, but
AdSense proved to be more lucrative.

In early 2004, Les incorporated AdSense into his website. Around March
2005, to his amazement, optimisation of the AdSense ad units
throughout the site doubled the earnings overnight. The income from
AdSense allowed both Les and his wife Jenny to give up their day jobs
and work solely on their passions and hobbies. It has also allowed all
of the family to get involved.

Les has spent a lot of time experimenting with his ad layout and
colour, making use of the Manage Ads feature and custom channels. He
found that the 300x250 medium rectangle was overwhelmingly the best
performing. Using custom channels, he was also able to remove some
units which weren't performing as strongly to reduce clutter on his
site.

"Most of my pages now consist of only two ad units -a 300x250 medium
rectangle at the top of the page and a 336x280 large rectangle at the
bottom of the page. I have found that a couple of well placed ads on a
page do better than a cluster of ads all over the page - and I guess
it is also more pleasing for the visitors."

Once the AdSense units are placed and optimised, everything takes care
of itself -- leaving Les and family to get on with what they enjoy
most.

Posted by Tim Egan - AdSense Australia Optimisation Team
Monday, March 03, 2008 at 10:58:00 AM

Cara BerAdsense

Salam hormat,

Saya telah membaca sebuah ebook berkaitan Google Adsense yang
disediakan oleh seorang daripada kenalan online saya (Azrul) dan
saya dapati ebook beliau agak bagus dengan penerangan langkah -
demi langkah.

Jika anda belum mengetahui apa itu adsense, saya akan
terangkan serba ringkas mengenainya.

Google Adsense adalah satu program pengiklanan yang ditawarkan
oleh syarikat gergasi Internet iaitu Google.

Kita sebagai pengguna boleh mendapat manfaat daripada Google
Adsense ini dengan membantu pihak Google melakukan promosi iklan
daripada pengiklan - pengiklan Google.

Yang menariknya, anda boleh bermula menjalankan kerjasama dengan
Google ini secara PERCUMA dan meraih pendapatan menerusinya.

Namun, untuk belajar tentang Google Adsense ini adalah amat
rumit bagi orang baru.

Jadi, dengan adanya panduan yang telah disediakan lebih - lebih
lagi dalam Bahasa Malaysia, maka ia dapat membantu anda menjalankan
program Google Adsense ini dengan mudah.

Saya syorkan anda mendapatkan produk Azrul ini kerana beliau
membuat tawaran Hebat iaitu diskaun 50% selama 3 hari bermula
dari hari ini.

Layari ke link http://getresponse.com/t/9698580/611859/187680774/
untuk melihat tawaran beliau...

ikhlas,
Mohd Amirol

Adsense Bukanlah Skim Cepat Kaya

Assalamualaikum dan salam sejahtera,


Rosbira, Tahukah anda bahawa Adsense bukanlah salah satu skim cepat
kaya? Jika anda dah tahu anda adalah orang yang bernasib baik kerana
dewasa ini ramai penggun Internet yang ingin keuntungan dalam
program Google AdSense dalam masa yang TERLAMPAU singkat.

Bayangkan ada yang ingin berjaya dapatkan cek dalam masa 1 minggu
sedangkan mereka baru bermula. Kenapa ini terjadi? Ini kerana mereka
menganggap Program Google AdSense adalah sama seperti program
pelaburan online yang disertai mereka sebelum ini.

Jadi ingatlah tiada kejayaan yang singkat dalam menjana wang melalui
program Google AdSense dan masa yang paling minima diperlukan untuk
berjaya bagi newbie ialah dalam 2-3 bulan.

Kesimpulanya, janganlah lagi tertipu dan akhirnya anda akan
menyalahkan program Google AdSense. Sekian sahaja tip kali ini.

sekian.

Labanon,
http://flarebiz.com

Login message clarification

Are you seeing the following error message when trying to log in?

"Welcome! You're signed in to Google Accounts under the email [your email address] and your Google Account password, but this is not a valid AdSense login."

We’ve heard that there’s been confusion among publishers about this login error message -- especially if you're absolutely positive that you’ve used the correct email address when logging in. (And 99.9% of the time, this is the case.) To help you access your account, we’d like to provide you with some clarification and tips for troubleshooting.

If you’re seeing this error message, this means your AdSense account shares the same login and password as a Google Account, but the two accounts are not linked. As a result, when you try logging in at www.google.com/adsense, our system will only grant you access to your Google Account -- not your AdSense account. To resolve this issue, you’ll need to maintain two separate passwords.

The easiest way to proceed is to first ensure that you're logged out of Google Accounts for any other products you use, such as Gmail or AdWords. Then, change your AdSense password at https://www.google.com/adsense/assistlogin. You’ll be asked to submit your login email address to us, and we’ll then send a reset link to that address. When changing your AdSense password, please be sure to select a unique password that you’re not using with any other Google product. After you've changed your AdSense password, please try logging in again at www.google.com/adsense.

We understand that this is inconvenient, and we apologize for the confusing situation. We’re working on migrating all AdSense accounts over to Google Accounts, and in the meantime, we appreciate your patience.

Posted by Arlene Lee – AdSense Publisher Support

Bagaimana Ingin Memulakan Perniagaan Internet Part 2

Assalamulaikum dan salam sejahtera,

Ok hari ini saya ingin sambung menjawab soalan para pembaca... Ini
merupakan part 2 so, anda sepatutnya membaca part 1 dahulu sebelum
membaca newsletter hari ini.

Baiklah soalan seterusnya yang anda perlu tanya ialah apakah target
market anda?

Yer betul... saya tahu target market anda ialah pengguna Internet.
Tetapi jawab soalan saya ini dulu.. Anda ingat berapa orang yer pengguna
Internet? Mustahil anda dapat fokus kepada semua pengguna Internet
untuk pemasaran! Saya ulangi M-U-S-T-A-H-I-L! Jadi anda perlulah kecilkan
sedikit skop target market anda supaya anda tidak akan melakukan promosi
yang sia-sia. Dengan mengetahui skop promosi anda.. promosi anda akan
lebih berkesan. Jika anda ingin menjual video menukar tiub anda perlulah
melakukan promosi di forum-forum basikal,kereta dan sebagainya dan bukanya
promosi di forum-forum mencari jodoh dan sebagainya. Memanglah boleh
anda lakukan promosi cuma mungkin akan kurang berkesan. (Oh! Adakah
anda betul-betul ingin membuat video cara menukar tiub? Tidak itu idea saya!)

Baiklah adakah anda kenal Edmund Loh? Beliau merupakan salah seorang
IM yang sudah terkenal dan beliau hanya menumpukan produk tentang
Resell Rights(RR), Master Resell Rights(MRR) dan Private Label Rights(PLR).
Lihat beliau mempunyai niche yang tersendiri :)

Akhir sekali bagaimana anda ingin bermula?

Pada pendapat saya anda perlu cari niche anda tersendiri dan FOKUS
dalam niche anda. Jika anda ingin bergiat dalam adsense... tumpukan
sepenuh perhatian anda dalam adsense dan jika sudah berpuas hati
barulah beralih kebidang-bidang yang lain. Kuasa fokus ini bukan hanya
perlu dalam perniagaan Internet malah dalam perniagaan online sekalipun
kita memerlukan FOKUS supaya betul-betul berjaya.

Sudah ramai yang saya dengar rintihan para newbie.. cuba buat adsense...
tapi sampai sekerat jalan mahu tukar bidang pulak. Tak tengok lagi
berjaya atau tidak. Tapi jika anda dah cuba sedaya upaya(bukan sekerat
jalan yer) dalam sesuatu niche namun tidak berjaya.. sila tukar niche
anda dengan segera kerana niche tersebut mungkin tidak sesuai untuk anda.

Mat Biz kata "Seorang yang pahlawan yang hebat tahu bila masanya untuk
meletakkan pedang" (maksudnya seseorang yang ingin berjaya perlu tahu
bilakah masa yang sesuai untuk berundur)

Baiklah saya sediakan step ringkas apa yang perlu anda lakukan untuk
bermula dalam ebiz:

1) Beli domain + hosting

2) Buat web/blog anda

3) Promosi

4) Dapat duit anda sekarang! ;)

Tidak salah untuk anda target mendapat pendapatan melalui Internet
sebanyak RM1 juta. Tidak salah namun sebelum anda buat target begitu
baiklah saya cadangkan anda buat dulu matlamat untuk short term biar
dapat RM1 dulu daripada internet. Selepas dapat RM1 buat target baru
iaitu RM10 dan seterusnya begitulah sampai anda dapat mencapai RM1 juta.
Pendapatan kami sekarang ialah 4 angka dan hampir mencecah 5 angka. So,
target kami seterusnya ialah 5 angka setengah hahaha!

Sekian.

Labanon,
http://flarebiz.com
http://MajalahIM.com