As part of our continuing commitment to provide publishers of all sizes with tools to improve revenue opportunities and productivity, we're excited to announce Google Ad Manager.
If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We're excited to add DART for Publishers to our suite of products,and we're committed to the continued development and enhancement of DoubleClick's offerings.
To learn more or apply for Google Ad Manager beta, visit our website.
Posted by Anuj Srivastava - AdSense Product Marketing
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Posted By Inside AdSense Team to Inside AdSense at 3/13/2008 10:09:00 A
Show me the ads
After months of testing, we've just updated our text ad format to include 'next' and 'previous' arrow buttons for cost-per-click (CPC) ads. When a user clicks on the 'next' button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.
While the ads the user initially sees may be relevant to a publisher's content, they may not be precisely what the user is seeking -- for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the 'next' and 'previous' buttons, users can view more cheese ads until a Swiss cheese ad appears.
You won't generate earnings for clicks on the 'next' and 'previous' buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
Posted by Katie Mandel - AdSense Product Marketing
While the ads the user initially sees may be relevant to a publisher's content, they may not be precisely what the user is seeking -- for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the 'next' and 'previous' buttons, users can view more cheese ads until a Swiss cheese ad appears.
You won't generate earnings for clicks on the 'next' and 'previous' buttons, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they're looking for, which can lead to higher earnings for you.
Posted by Katie Mandel - AdSense Product Marketing
Another look at optimizations
We've given you many optimization tips over the years, and, as you know, it's important to consider how your ad implementations affect not only your click-through rate, but your users' and advertisers' experience as well. To support this, we'd like to remind you of the following two guidelines when optimizing your site.
1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn't be placed under titles such as "Dallas Business Opportunities" or "Today's Hot Deals". Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.
2. Ads should be easily distinguishable from surrounding content.
Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:
As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.
Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.
We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program.
Posted by Meridith Major - AdSense Publisher Support
1. Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.
For example, ads shouldn't be placed under titles such as "Dallas Business Opportunities" or "Today's Hot Deals". Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.
2. Ads should be easily distinguishable from surrounding content.
Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:
As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.
Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.
We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites' visitors, and that they will help ensure your continued success in the AdSense program.
Posted by Meridith Major - AdSense Publisher Support
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